Ripple Effect Content

Done-for-you content writing services for women’s health coaches and wellness experts.

Are you ready to create monthly blog, email and Instagram content that positions you as a leader, nurtures your online community and empowers thousands of women to heal?

  • Fran T.

    “I needed a structure to create content and just didn't have the time to do this, so the blog service was perfect for me. Charlotte has a clear plan and strategy to help with ideas generation. Charlotte is very supportive, understanding and encouraging and in what can sometimes feel like a lonely world running a small business.”

  • Gillian B.

    I feel very lucky to have found Charlotte. There is nothing better than someone working on what they thrive in and thats what she does. I know I can throw any topic at her and I would recommend Charlotte in a heart beat!

  • Megan H.

    Working with Charlotte was easy, seamless and she went above and beyond! She knows her stuff - not just writing and SEO but trending industry topics. I am super pleased I went for it, I just don't feel overwhelmed by my site OR creating additional content anymore.

Imagine if you could be supported with strategy, writing, and getting the absolute most from your content every single month… Oh wait, you can!

Discover the blog-first strategy

At the heart of every Ripple Effect package is blogging. And for one very good reason:

Why publish a one-and-forgotten email newsletter or Instagram post when that same content could be attracting clients from Google for years to come?

A blog-first strategy is a no brainer.

And here are a few other things that publishing monthly blogs does for your business:

  • Encourage traffic to your website, letting women know that a solution to their problem exists!

  • Build your reputation as an industry thought leader

  • Reel-in more of the clients you enjoy working with

  • Persuade harder-to-convert leads to book a call

  • Sky-rocket your confidence and creativity

  • Decrease your reliance on social media

  • Enhance your client experience

How would you feel if you could achieve all that with, put simply, a few good blogs!?

I know how it feels to be stranded

Hi I’m Charlotte - content writer and strategist for health and wellness pros.

It’s hard to believe, now. But in my first copywriter job, I’d been promoted to blog manager with no regard for my blog management experience (which was zero). And to say I was out of my depth was an understatement. 

With no one on the team who could help me, I was:

  • posting without a strategy

  • procrastinating because I had no idea what to write about

  • having lots of ideas but not being able to ‘get them out’ onto the page

Does this sound familiar? 

So I studied and experimented until I finally realised:

The whole point of blogging was to enhance our website’s potential of being found in Google, to boost the reach of our podcasts and webinars, and to nurture website visitors into leads!

Suddenly, posting high-quality, consistent blogs was a no brainer. And learning to fully optimise website content is something I’ve now spent the last 7 years perfecting…

But I feel like you don’t have that kind of time to spend, right now?

A lot of us discover that posting content is a bit like quicksand: it looks easy enough… until you step in and realise you’re stuck!

So that’s why my Ripple Effect Content packages were made - to get you from stuck in the mud to smooth sailing!

Because what I experienced as a first-time blog manager is exactly what every one of my clients goes through - except this time the stakes are higher because it’s their own biz.

I’m perfectly poised to help you through executing a content strategy that actually makes sense to your goals, clients and future leads.

And just like my previous clients, what you’ll quickly find is this:

With a bit of structure, strategy, publishing guidance (and the creative oasis that is our monthly Content Call)…

You’ll be bursting with ideas in no time, loving what you publish AND repurposing content all over your other channels!

Introducing…

Ripple Effect Content

Monthly blog, email and Instagram caption writing for health and wellness coaches who want to be supported with content strategy AND execution.

What you’ll get

Strategy Call

Before we dive into writing your first post, we talk strategy! This extended 90-minute call gives us the flexibility to create monthly content you’ll love whilst working towards the bigger goal.

Monthly Content

After our monthly call, I’ll deliver 1-2 blogs to your inbox, then edit them in line with your feedback. Depending on the package, you may also opt for email newsletters and Instagram captions in your copy delivery!

The Blog ‘VOP’

In your first month, I’ll pop into your blog platform and record a video of how I upload content as an experienced blog manager. Use it yourself or pass to your VA - but always publish with confidence!

Exclusive Guide

Use this exclusive Blog Repurposing Guide to turn blogs into social captions, YouTube scripts, inspiration for podcast episodes and more! (If I’m not already doing this bit for you, that is!)

That’s hundreds of £££ of strategy, writing and publishing support, in your first month alone! But I have a special deal for you, obviously…

Ripple Effect Packages!

Monthly Drop

  • Extended strategy call to plan your first 3 months of content

  • 1 blog post (800+ words) delivered in a Google Doc for approvals

  • Final blog and ‘settings’ copy

  • Blog VOP and repurposing guide

Investment:
£275 per month

Monthly Splash

  • Extended strategy call

  • 1 blog post (800+ words) delivered in a Google Doc for approvals

  • Blog uploaded to your platform

  • 8 Instagram captions

  • Final blog and ‘settings’ copy

  • Blog VOP and repurposing guide

Investment:
£350 per month

Monthly Ripple

  • Extended strategy call

  • 2 blog posts (800+ words) delivered in a Google Doc

  • Blogs uploaded to your platform

  • 16 Instagram captions

  • Final blog and ‘settings’ copy

  • Blog VOP and repurposing guide

Investment:
£625 per month

Book a free, no-obligation discovery call to see how you can start making ripples with your content.

Charlotte Goss - Systems with Charlotte

How it works

1. Extended Strategy Power Hour

We’ll tackle strategy AND your first month of content in one extended call.

2. Content delivery and edits

You receive content to your inbox, by the middle of the month, to review.

3. Setup Success Freebies

You receive your personalised publishing process and repurposing guide!

4. Content on repeat

We’ll commence our monthly ritual of creating blogs you love to publish!

  • Yes! Blog management is available as an add-on for any blog package. This is priced at £50 per blog.

    Each month, I’ll upload your blog(s) to your platform, taking care of all formatting, images, SEO admin, settings - the lot!

    I’ll also make sure your blogs are all linked to each other, when relevant, so your readers can really fall down the rabbit hole of content and stay on your site for longer!

  • Yes - I'll offer you the choice to stick with me, as an ongoing retainer client, after your 3 months is up!

    If you wish to continue receiving blog content, on a rolling monthly basis, I'd love to support you!

  • I won’t lie - this is my absolute favourite part of this service! In these calls we dive into what you’ve been focussing on recently in your business, the client conversations you’ve been having, the industry as a whole and trends that are hot right now. 

    We then dive deeper into the blog topics we’ve chosen so I can extract those expert insights that will make your content unique and valuable to your readers. 

    Don’t worry if you’re short on ideas. I can guarantee your creativity will be fully in flow by the end of the hour. 

  • The beauty of working together on a monthly basis is being able to really hone your tone of voice.

    Each month, we get to know each other better and you’ll find your feedback gets less and less as I learn to perfectly emulate your way with words. So yes, it will absolutely sound like you!

  • As a corporate blog manager I churned out a blog per day and often live-blogged at events - I do not miss those hectic days! I’ve been blogging professionally since 2018 and am still investing in my learning - It really is an underrated and untapped marketing channel, in my opinion. 

  • As a writer that specialises in search-engine optimisation (SEO) I am actually quite unique. A lot of copywriters don’t have this as it’s more technical than creative writing.

    I won’t bore you with the details. But I can tell you that it involves keyword research, weaving these keywords into your content, formatting and a few other things ‘behind the scenes’ (which I record in your Personalised Publishing Process!).

    As a content creator on the whole, I'm half strategy and systems and half creativity and imagination!

  • I can’t guarentee where you come in the rankings of search engine results pages - only that your page content is optimised to the best of my ability as an SEO copywriter.

    So the answer is it depends!

    If your pages are being optimised for keywords with low competition and a high number of searches per month, you are more likely to rank on Page 1 and get lots of traffic.

    There are many variables to appearing in Google. But the words on the page is the number-one factor and so optimised copy gives you the best shot!

  • Your first payment is due before our initial Strategy Call together.

    When you make this payment, you will auto-enrol with Stripe and your remaining payments will be taken in the 2 months to follow.

    For example: if your first payment is 15th January, your next two payments will fall on 15th February and 15th March.

    Cancellation: This is a 3-month programme with a fixed payment schedule. If you wish to cancel, please let me know before we start your first call.

Still got a few questions?

That’s cool - see if I’ve answered them below. And, if not, then do book your call and ask me anything you like, while we’re on Zoom.